Chemical companies are often caught in long existing business models with highly complex processes, structures and legal demands. Although everybody sees a big need for innovation and adaptation on all sides, companies struggle to justify the invest in new technology and to get the business department’s buy in. Strategy often is focused to fix a problem here and now, scalability is an issue.
Understanding the single, relevant perspectives will help key stakeholders to understand what’s in for them, how the big picture looks like and that SAP is way more than a software provider. Business values and objectives, along with a strong change and game plan, are beating old KPI and tool discussions.
Learn about SAPs method to drive digitalization in Marketing and Sales by creating and deriving strategic pillars with business impact.
